Adidas_MUFC - Experiential Interior 

Adidas teamed up with Manchester United with a brief to engage and excite the megastore consumer, with a bespoke digital experience in 3 key parts of the store. They were set up at the central engagement / impact zones throughout the store. 

Firstly a personalised visitor’s in-store experience using facial and language recognition, revelling in the beauty of the game with interactive share points. 

Then a RFID, multi-touch table sat in the middle of the experience area, where visitors could interact with the latest products, history and heritage of MUFC and Adidas. 

Lastly there was an interactive Selfie area the consumer could take part in.