Mitchells&Butlers_O’Neils

Brand re-positioning / Art Direction / Photoshoot / Design / Multi-channel communications

Mitchells & Butlers came to use to help re-launch their flagship O’Neils branch in Birmingham city centre. This branch had been completely refurbished, and they wanted to try and widen their customer demographic.

We worked up creative, centred around the ‘O’ of O’Neils. We developed ‘The Craic is Back’ strap line with a nod to the traditional Irish slang and we played on this through all the collateral, from Menu’s to way finders.